Sparkling wine s packaging leverages the power of darkness
气泡酒的包装利用了黑暗的力量
Winery uses unique light-blocking package to better preserve aroma and taste.
酿酒厂采用独特的遮光包装，更好地保存香气和口感。
Recognizing light’s damaging effect on the aromas in sparkling wine, Slovenia’s RadgonskeGorice winery is producing its new Untouched by Light sparkling wine in the dark—and using light-proof beverage packaging to protect the product from light during distribution. The package is a black glass bottle inside a black vacuum-sealed foil bag.
斯洛文尼亚的RadgonskeGorice酒厂认识到灯光对起泡酒香气的破坏作用，在黑暗中生产新的不受灯光影响的起泡酒，并使用不透光的饮料包装来保护产品免受光线的伤害。包装是一个黑色的玻璃瓶内的黑色真空密封铝箔袋。
Light, including fluorescent lighting, has been shown to reduce citrus aromas in sparkling wine and create a light-struck aroma characterized by notes of cooked cabbage, rubber or wet dog. To eliminate all lightfrom production of Untouched by Light wine, RadgonskeGorice starts by harvesting Chardonnay grapes at night, when the moon is new (the darkest nights).
灯光，包括荧光灯，已被证明可以减少气泡酒中的柑橘香味，并产生一种淡淡的香气，其特征是煮熟的卷心菜、橡胶或湿狗的味道。为了消除光的影响，RadgonskeGorice开始在夜晚采摘霞多丽葡萄，这时月亮是新的(最黑暗的夜晚)。
The wine is also produced in darkness and then filled into 99.8% black bottles and aged in total darkness in cellars built within the caves of Radgona, Slovenia. When the sparkling wine has aged sufficiently, up to three years, RadgonskeGorice vacuum-seals each bottle in a black foil bag.
这种酒也是在黑暗中酿造的，然后装进99.8%的黑瓶，在完全黑暗的环境中陈酿。当起泡酒足够成熟，最多3年，RadgonskeGorice用真空包装将每瓶酒密封在一个黑色的铝箔袋里。
To keep lighting requirements minimal, workers wear night-vision glasses while harvesting the grapes, rotating bottles in the cellars and vacuum-sealing the bottles.
为了将光照要求降到最低，工人们在采摘葡萄时戴上夜视镜，在酒窖里旋转瓶子，用真空密封瓶子。
The first bottles of Untouched by Light wine will ship in spring 2020, and the winery currently is taking pre-orders. KlavdijaTopolovecŠpur, enologist at RadgonskeGorice, answers some questions from Packaging Digest about the wine’s packaging and production.
第一批原汁原味的淡色葡萄酒将于2020年春季发货，目前酒厂正在接受预订。KlavdijaTopolovecŠpur,葡萄酒酿造者RadgonskeGorice,回答一些问题从包装消化酒包装和生产。
KlavdijaTopolovecŠpur stands by the packaging decisions, despite criticism from skeptics.
KlavdijaTopolovecŠpur包装站的决定,尽管怀疑论者的批评。
How did RadgonskeGorice come up with the idea for the packaging?
RadgonskeGorice是如何想到包装这个主意的?
Špur:We approached Bruketa&Žinić&Greycreative agency wanting a new label design for our sparkling wine. During the process of their research, they came across Ann Noble’s “Sensory Study of the Effect of Fluorescent Light on a Sparkling Wineand Its Base Wine” in the American Journal of Enology and Viticulture. This was an insight that led them to the idea of a completely new sparkling wine, Untouched by Light. We liked their idea and decided to make it happen.
Špur:我们接近Bruketa&Žinić&Grey创意机构想要一个新的标签设计我们的起泡葡萄酒。在研究过程中，他们偶然发现了安·诺布尔在《美国葡萄酒酿造学与葡萄栽培杂志》上发表的“关于荧光灯光对起泡酒及其基酒影响的感官研究”。这是一种全新的气泡酒，不受光线影响。我们喜欢他们的想法，并决定实现它。
Why is the Untouched by Light bottle 99.8% black rather than 100% black?
为什么光瓶是99.8%的黑色而不是100%的黑色?
Špur:Due to impurities in the glass.
Špur:由于玻璃中的杂质。
Is there a coating or shrink sleeve on the bottle that helps make it impenetrable to light?
瓶子上是否有一层涂层或收缩套，使其不透光?
Špur:The glass bottle is put inside a vacuum bag, which completely protects it from the light.
Špur:玻璃瓶放在真空袋内,完全可以保护它的光。
We are discussing additional protection of the glass bottle while it is still in the cave [prior to vacuum-sealing].
我们正在讨论在玻璃瓶还在洞穴里的时候(真空密封之前)对它进行额外的保护。
How is the wine packaged and where?
葡萄酒是如何包装的?在哪里包装?
Špur:We are packaging the wine in GornjaRadgona in Slovenia. We will use the same equipment [that we use for our other wines].
Špur: 我们在斯洛文尼亚的GornjaRadgona包装葡萄酒。我们将使用与其他葡萄酒相同的设备。
Is the vacuum-sealing process also conducted in total darkness?
真空密封过程也是在完全黑暗中进行的吗?
Špur:There is minimum lighting for this part, because great precision is needed. And since the glass bottle is already black, and with probable additional protection, it is not possible for the light to penetrate.
Špur:这部分的照明是最少的，因为需要很高的精度。因为玻璃瓶已经是黑色的了，而且可能有额外的保护措施，所以光线是不可能穿透的。
Did you need to invest in new packaging equipment for this second layer of packaging?
你是否需要为这第二层的包装投资新的包装设备?
Špur:No.
Špur:不。
Is there any risk of the bottle breaking during vacuum-sealing?
在真空密封过程中是否存在瓶子破裂的危险?
Špur:No…only if we are clumsy.
Špur: 不，除非我们笨手笨脚。
How do you ensure employee safety as they work in the dark?
你如何确保员工在黑暗中工作的安全?
Špur:We will have minimum lighting during the vacuuming process. We probably won’t be needing night-vision glasses for the next harvest, as well.
Špur:在吸尘过程中，我们将有最少的照明。下一个收获季节，我们可能也不需要夜视镜了。
Why not?
为什么不这么做？
Špur:It turned out they are not necessary because visibility is good enough on clear-sky nights.
Špur: 事实证明，它们是不必要的，因为在晴朗的夜晚，能见度足够好。
Where will Untouched by Light sparkling wine be sold?
哪里可以买到不含酒精的起泡酒?
Špur:The wine will be available to anyone in the world who orders it online, and we also plan to distribute it via the same channels as our other brands, focusing on the United Kingdom and United States.
Špur: 世界上任何在网上订购的人都可以买到这种酒，我们也计划通过与我们其他品牌相同的渠道销售，主要是在英国和美国。
How much will it cost, per bottle?
每瓶多少钱?
Špur:The price will be €100.
Špur: 价格是100欧元。
How have consumers reacted to the Untouched by Light concept?
消费者对光的概念有何反应?
Špur:There is more interest than we had expected. Of course, there are always skeptics saying this is only a marketing stunt, but we strongly stand behind the concept and the reasons for it. Our experience, as well as research, show this idea is justified.
Špur:兴趣比我们预料的要多。当然，总有人怀疑这只是营销噱头，但我们坚决支持这一概念及其理由。我们的经验和研究表明，这种想法是有道理的。
